Zero-Click Searches-Is SEO Dead in 2025

Zero-Click Searches-Is SEO Dead in 2025

Introduction

By 2025, over 65 percent of Google searches will result in zero clicks. With Google SERP features (featured snippets, AI answers, Knowledge Panels), users can get what they need without visiting your site.

Is SEO dead, Not- but it’s evolving.

What Are Zero-Click Searches

Zero-click searches happen when Google answers the user query directly on the search results page, eliminating the need to click.

Examples

• Instant answers
• AI summaries (SGE)
• Google My Business results

How to Win in a Zero-Click World

• Optimize for Featured Snippets- Use structured data, FAQs, and bullet points.
• Own Your Brand Searches- Ensure your Google My Business & social profiles are up-to-date.
• Shift Focus to Branded Traffic- Build authority through content and community.
• Leverage YouTube SEO- Video results are harder to summarize, leading to more clicks!

Learn More

Master Zero-Click SEO strategies in our SEO Mastery Program at 121 Software Training & Development.

Thanks

121 Software Training & Development